Discover how B77 is reshaping India’s fashion with organic linen, cotton, bamboo, hemp, and Himalayan Grass Fabric - crafted using low-impact bio-dyes, ethical practices, and cruelty-free production.
Organic Clothing | Conscious Design | Sustainable Fashion
New Arrivals
Celebrities Wear B77
Suman Ratan Rao
Miss World Asia 2019
Pragya Kapoor
Environmentalist & Film Maker
Varun Sood
Actor
Aahana S Kumra
Actress
Aishwarya Sharma
Sustainable Fashion Activist
Look Book
Featured in the Press
Eco Blog
Lightweight organic cotton shirts for men, designed for summer with smart tailoring, breathable fabric, and effortless comfort that keeps you cool, polished, and relaxed all day.
Fashion history is replete with styles and fabrics made from linen, which is one of the most biodegradable textiles in the world! Linen is a natural product derived from flax plants, a renewable resource that can be produced without environmental damage.
Building a sustainable future with Descatuk. B77 have been the 1st ones ever to use HimGra NNF. This fabric is not just purely sustainable, it also has an entire community behind it engaged in its production.
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